Digital Marketing Certified Associate (DMCA)
Contact Hours: 39 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)
In this course, you will learn advanced techniques of digital marketing and how to execute your own digital marketing campaigns. A basic knowledge of marketing within a digital sphere is recommended before beginning this course. This training will provide you hands-on experience in various digital marketing disciplines, and help you gain experience in executing effective campaigns. It will also prepare you for certification exams, including: OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools through this 39-hour self-paced course.
In the American job market, there is a high demand for digital professionals with specific skill-sets with wide career options. Digital marketing salaries in the US are equally attractive; the Creative Group confirms that the average salary of a web content writer can range from $47,750 to $71,750 for between 1 and 5 years of experience. A fledgling SEO specialist with 1 to 3 years’ experience can earn between $52,000 and $71,000.
Target Audience
Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:
This course will enable you to:
Visual Demonstrations & Multimedia Presentations - Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. We always focus on real world scenarios and skill-set development.
Introduction
Marketing 101
What is Digital Marketing?
Why is Digital Marketing important?
Digital Marketing Today
What will this course cover?
Course Objectives
Digital Marketing Foundation
Search Engine Optimization
Social Media
Pay Per Click
Conversion Optimization
Web Analytics
Content Marketing
Mobile Marketing
Email Marketing
Executing Digital Marketing
Google Analytics
Google AdWords
Facebook Marketing
YouTube & Video
Strategy & Management in Digital Marketing
Creating a Digital Marketing Strategy
Targeting your Audience
Getting the right Channel Mix
Campaign Management
Campaign Measurement
All training is delivered online; no additional purchase required.